Blog is the most common thing in the internet. If you have something to sell in internet or you have some experience or anything you want to share with people all over the world then blog is the right way to describe.
The simple blog headline haunts all people who write online. You’ll hear how much time you should spend on a headline, but doesn’t it seem like a little overkill after writing an article that took a couple hours of your time?
Whenever you write something without maintaining any type of rules than it will not call a blog. Because if you want to make blog then you have to follow some instructions to make you blog interesting. People will read your blog only when you have maintained some wonderful instructions to make your blog perfect.
Here you will know about those ingredients whom make a blog perfect. So, what are you waiting for ? Let’s know about the ingredients.
Make a simple eye catching Headline
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist. So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.
Headline is the most important beginning part of a blog. It’s also a most valuable ingredient’s of a blog. Readers tend to absorb the first three words of a headline and the last three words. Of course, few headlines will be six words long in total. In those cases, it’s important to make the first three words and the last three words stand out as much as possible.
In terms of SEO, the headline (or title tag) will need to be around 55 characters or fewer in order to fit the entire title on a search results page and avoided being abbreviated with an ellipse.
Opening Blog with a Bang
Next important thing is opening your blog with a bang. Is it unknown to you ? Let me know. A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach. To open your post that will capture the reader’s imagination and pull them deeper into your content some ways are given below.
- Ask a Question
- Share an Anecdote or Quote
- Invoke the Mind’s Eye
- Use an Analogy, Metaphor or Simile
- Cite a Shocking Statistic
You can use persuasive words in your blog to make it more professional. When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox.
Damn Good Sentences
You need to write damn good sentences … without even thinking about it … day in and day out. Do that and you’ll become an unstoppable writing machine. You’ll become a killer copywriter.
Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else …
You’d better know how to write bullet points that grab (and keep) attention.
In the online attention economy, studies show us that readers behave in very predictable ways.
They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page, looking at the sub headlines and slowing down at the bullets.
The key to holding a reader’s attention is, of course, compelling subject matter and delivery. However, large blocks of text are inherently unfriendly to a reader’s attention span.
Stories are memorable and shareable — and those are two of the most important aspects of the very best content. So we can all agree that stories matter. That’s why you have to be attentive in this part.
Internal cliffhangers switch your article, story or podcast together with emotion. These are statements and devices inside a piece of content that entice the audience to keep going.
A picture is worth a thousand words. So why not let your images do some of that writing for you? When you’re trying to get the biggest bang out of a blog post, it’s smart to let strong imagery do some of your heavy lifting. But what’s the difference between an image that works hard and one that just looks good with your blog theme?
Close with style
The goal of effective writing is to take the reader on an enjoyable, informative ride from point A to point B.
So, the key to a successful ending is understanding exactly where you are trying to take the reader before you ever write a word.